This week we were ask what job we would like once we receive
our degree, for me that was easy, I want to be a professional model manager.
What is a model manager? A model manager’s focus is more on managing models
career than with arranging auditions. Model managers keep in close touch with
model agents to ensure a shared vision for the model, but a manager stays
mostly on the management end of the models career. Sometimes a model manager
may set up an audition for a model, but that is not their focus. A model
manager will not guarantee auditions for a model. Securing auditions is a model
agent’s job. A model managers job includes finding the model “scouting”
,introduction and guidance of the model
to the model business, development of the model including the initial
models portfolio or digital photos to be introduced to partner model agents and clients, public relations
companies, and helps to make a career plan and keep the model on a path toward
success. “It is important that persons make ethical decisions
in their personal lives, but the practice of business ethics is of important
concern to hospitality mangers” (Hayes, David K. Human Resources Management in
the Hospitality Industry, 1st Edition. Pg. 159. Wiley, 02/2008.
Model Management
Role Defined
In simplest terms, the job of a talent manager is to
organize and advance the career of a talented individual. Clients may include
actors, artists, musicians, or athletes. You are responsible for seeking job
opportunities for clients and representing your clients' interests during the
negotiation of contracts.
Duties and
Responsibilities
As a talent manager, you perform a wide variety of tasks for
many different kinds of clients. Your day-to-day activities include:
Setting up
meetings with clients or possible employers
Assessing the
talent of prospective clients
Arranging
performances or publicity events for clients
Making travel
arrangements
Creating
advertising strategies
Handling
accounting matters
Establishing
professional relationships with people and organizations
Education and Skills
If you want to be a talent manger, you will probably need a
four-year degree. It may be helpful to pursue a degree in business or
marketing. Because you are responsible for promoting clients, it is helpful to
have knowledge of marketing strategies.
Talent managers also need an understanding of business and
accounting practices, a capacity for creative thinking and confidence in
communicating with others. As a talent manager, you will need to keep updated
on industry trends in order to advise clients and to create effective strategies
for promoting their careers.
You may also need at least a cursory knowledge of the type
of art your client produces or takes part in. For example, if you represent
mostly actors, it would be beneficial to know how a client might improve their
craft to increase their chances of landing a lucrative role.
Salary Information
and Job Outlook
According to the U.S. Bureau of Labor Statistics (BLS), the
median annual salary for agents and business managers of artists, performers,
and athletes was reported as $64,200 in May 2014. The employment of such agents
and managers is projected to grow by nearly 10% between 2012 and 2022, reports
the Bureau.